Attila the Pun
Thursday, August 18, 2005

It appears that I am not the only one who thinks that Apple gets an armchair ride from the techology press. Charles Wright (who has the Razor blog at the SMH) had this to say:

Here and in the Bleeding Edge column, your humble correspondent has for years been attempting to expose Apple's considerable failings in the area of quality control and product support. Apple, being possibly the world's most arrogant computer company, has largely ignored us.

It's always seemed to us one of those towering ironies that the company which has the world's most loyal customers - so fanatically loyal that they consistently rate it No. 1 for customer service - should treat them so badly.

There are a couple of reasons for this: (a) many Apple users believe that anything but blind enthusiasm might harm the company's prospects or their own reputation as superior technology beings, and are reluctant to complain and (b) many of the journalists who write about Macs seem to feel that they're honourary members of Apple's PR department, rather than working journalists presenting the news without fear or favour.

He links to an article by a US journalist attacking Apple's poor service. He then says this:

We doubt that this is going to cause a sudden interest by Mac writers in questioning the myth of perfection behind which Apple has been allowed to shelter for too long, but who knows, it might inspire Apple users to demand that the journalists reporting on the company do a better job.

On the other hand, we weren't all that surprised to find in the comments beneath Dan Gilmor's article the following accusation:

"I wonder how many years it will take until it is discovered that there’s “payola” in the blog world. 'Prominent' bloggers suddenly decide to go against a company because the competitor starts paying them ... and all of a sudden there’s 'more bad press for Apple'.

Some people are beyond help.

Amusingly, he gets pretty much the same treatment from the iMob in his own comments section:

I can't believe this.... I'm finally absorbing all these extraordinary comments and then I note that this whole episode is sponsored by IBM ....lets assassinate Apple! or at least allow the debate to solicate fear and concern.....wow the opposition must be truly concerned about Apples growing market share!

What a lame bunch.
Led from the bottom by the chap who upgraded his operating system without checking to see if his programs were compatable with it --
Through the chap who couldn't be bothered reading the manual and then gets hacked off when the problem is he didn't read the manual --
Right on up to incredibly complex and obviously unique stories of one-off errors.
What is the matter with you people?
Never had a car break down? A washing machine glitch? A watch stop?
Computers are bits of technology. They break. This is universal. Bits of Apple techology are no different in that regard. But do try to look at the whole picture.
Apple is a computer company so widely copied and followed that many things we think of as "standard" wouldn't exist without them. Things like the Windows operating system, the idea of plug & play, the idea that devices should just work.
Apple's constantly pushing boundaries. And yet no company has ever been more unjustly criticised for being simply _not perfect_.
Is there real news in Razor, somewhere?

how strange all the people with a beef with apple have bad things to say.... still if apple do give bad service which in 5 years and many varied devices ( i even dropped an i pod in a bucket of water and they fixed that)i've yet to expeirence, it is still better than having to deal with 10 times as many problems in microsoft land...

etc etc. It really is like you insulted their mother or something.

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